Next generation PR and Content Marketing for IT Companies

The Tech Lab is a next-generation content and PR agency which helps IT and telecoms companies to reach the right audience with targeted content. We guarantee an excellent ROI, with positive exposure on South Africa's top IT publications and custom-designed lead-generation campaigns.

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Research and Strategy

We build custom content marketing campaigns based on in-depth research of your market. We use advanced analytics tools to ensure you reach the right audience at the right time.

Content Marketing

We produce world-class content which is written by experienced tech journalists. We guarantee that this content is published on SA’s top IT websites and amplified via social media.

Email Marketing

We deliver the right message to your audience at the best time, with in-depth tracking of the campaign’s performance.

Targeting Specific Audiences

Our extensive audience data makes it possible for us to target the exact audiences you want to reach. We help you to learn who your customers are, create personas, and target them effectively.

Campaign Tracking

The Tech Lab developed a custom campaign performance tracking platform. This platform provides you with real-time statistics and clear performance metrics, like ROI and brand exposure.

Corporate Videos

We produce great corporate videos, and do everything for you: the script, shooting the video, and editing. We also publish and promote your videos on SA’s top tech websites and on social media.

Custom Events

We organise world-class custom events using our established industry relationships. We will even get your target audience to attend the event.

Website Development

Through a partnership with Codehesion, we produce beautiful websites aimed at increasing leads.

What sets us apart

The Tech Lab is a next generation agency which guarantees results. You only pay for exposure which ensures an excellent ROI. There are no empty promises and no contracts. If we do not deliver, you can cancel at any time.

Traditional PR Agency
The Tech Lab
Press Release Writing

Paid for service


Media Distribution

Paid for service


Guaranteed Publication
Lead Tracking
Content writers
PR Agents
Tech journalists
Content Amplification
Email campaigns
Fixed term
Audience Targeting
Accurate ROI Calculation